MO Project: Contextual Branding

Office of Administration

Excellent customer service, every time.

Marketing Specialist I

This information is for reference only. These classifications are no longer valid and were replaced 7/1/2020.

Class Number: 
7885
Annual Salary Range:
$28,872.00 – $46,176.00
Twice-a-Month Salary Range:
$1,203.00 – $1,924.00
Pay Grade: 
04
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Definition

This is entry-level professional work for the Missouri Department of Economic Development or Missouri Department of Agriculture promoting business and community development activities in domestic and international markets.

 

Minimum Qualifications

Applicants must meet one of the following eligibility requirements:

(The following requirements will determine merit system eligibility, experience and education ratings, and may be used to evaluate applicants for Missouri Uniform Classification and Pay System positions not requiring selection from merit registers.)

A Bachelor’s degree from an accredited college or university with a minimum of 24 earned credit hours in one or a combination of the following: Marketing, Public Relations, Economics, Business or Public Administration, International Business, Foreign Language Study, Agribusiness or a closely related field.

 

Special Requirements

By assignment, a position may require:

Ability to communicate proficiently in a designated foreign language.

Job Duties

This description may not include all of the duties, knowledge, skills, or abilities associated with this classification.

Provides companies and communities with information relating to financing, tax credits, job training, suppliers, site location analysis and business climate comparisons.

Researches, evaluates prepares and/or presents customized presentations for prospective companies and foreign investors which highlight Missouri's business climate, communities, markets and suppliers.

Researches, evaluates and provides interested Missouri businesses with information on international trade opportunities, potential foreign markets and customers.

Provides communities and non-profit organizations with information and advice on solutions to local development/redevelopment initiatives.

Coordinates the use of promotional materials with Missouri’s international trade offices and U.S. Foreign Service posts.

Provides technical assistance to Missouri firms interested in initiating or expanding export operations, and to other businesses interested in initiating or expanding operations in Missouri through export counseling, community development meetings, training, marketing activities and conferences.

Works with industry organizations, companies and academic institutions to facilitate the growth of specific industry sectors.

Coordinates efforts with other governmental agencies to obtain information and assistance needed for businesses to operate in the state (i.e., licenses, permits, insurance, environmental requirements).

Participates in trade shows, trade missions, impact and marketing trips, and promotional campaigns designed to cultivate and develop new business opportunities in the state.

Prepares marketing plans tailored to a company's or industry's needs.

Schedules and facilitates meetings and site visits for companies, foreign buyers, government officials and dignitaries exploring Missouri business opportunities.

Reviews and assesses information from periodicals, trade publications, computer data banks and other available sources regarding potential markets and trade opportunities in Missouri.

Participates in the business negotiation process; assists with the completion of necessary paperwork.

Plans and schedules work activities to achieve established goals.

Prepares and submits activity reports.

Exercises independence and initiative in the performance of assigned responsibilities; receives general administrative direction.

Performs other related work as assigned.

Key Skills

Introductory knowledge of economic, political, social, geographic and cultural factors which affect the potential marketing of communities and the State.

Introductory knowledge of state and federal regulations which affect the business environment within the state and the marketing of Missouri products and services.

Introductory knowledge of business factors affecting the international marketing of Missouri products and services, including trade lead sources, direct and indirect marketing, transportation, price quotation, duty requirements and product clearance.

Introductory knowledge of the principles and practices of marketing, economic development promotion and international trade.

Ability to prepare and present marketing and related promotional material to Missouri businesses and trade officials.

Ability to participate in trade shows, impact and marketing trips and advertising campaigns.

Ability to analyze local development/redevelopment problems and issues and determine the appropriate resources and strategies.

Ability to communicate effectively and to prepare complete and concise reports.

Ability to establish and maintain effective working relationships with other employees, business and trade association representatives, federal, state and local officials, foreign customers and governments, community leaders and the general public.

Ability to travel extensively, both inter- and intra-state, as well as internationally, if necessary, in the performance of assigned duties.

(Revised 1/1/06)
(Minor Revision 8/1/13)