MO Project: Contextual Branding

Public Information Administrator

  • Public Information Administrator
  • What will I be doing?
  • Do I qualify?
  • Can I be successful?
  • Benefits
  • How do I apply?
Class Number: 
Annual Salary Range:
$46,392.00 – $73,896.00
Twice-a-Month Salary Range:
$1,933.00 – $3,079.00
Pay Grade: 

View Class Specification Document


This is professional and administrative informational and public relations work for a state agency.

Job Duties

Administers complex informational and public relations activities in a state agency.

Plans, develops, and directs the preparation and dissemination of informational material to support and/or promote agency programs and services to employees, special interest groups, and the general public.

Informs community, business and industry organizations, and the general public of agency programs, objectives, and accomplishments through news releases to the media, general and professional publications, and speaking engagements.

Advises the agency director and other management staff on matters pertaining to public relations and informational policy.

Develops and maintains working relationships with media representatives and public, private, labor, business, and civic organizations to ensure the effective dissemination of informational material.

Directs and/or participates in the research and preparation of informational and/or instructional materials for distribution to community organizations, industry, educational institutions, and the general public.

Arranges news conferences, media engagements, and other public appearances for agency officials; prepares or edits the material to be presented.

Directs and/or participates in composing the layout of brochures, pamphlets, internet web pages, and other publications and arranges for their distribution.

Informs management of public reaction to programs, suggests strategies for future communications, and makes recommendations for modified or new programs.

Delivers presentations and/or serves as spokesperson regarding assigned agency programs to special interest groups, employee groups, and the general public.

Supervises, trains, and evaluates professional, technical, and/or clerical staff.

Directs advertising and promotion of the state as a good location for economic development activities, including new business development, expansion of an existing business, film production, conventions, and vacations.

Exercises significant independence, initiative, and technical skill in the area of communication and public relations; receives general administrative direction.

Performs other related work as assigned.

View Class Specification Document

(The following minimum qualifications will determine merit system eligibility. Allowable experience and education substitutions are provided in italics below the corresponding minimum qualification statement; no other substitutions will be permitted. These minimum qualifications may also be used to evaluate applicants for Missouri Uniform Classification and Pay System positions not requiring selection from merit registers.)

One or more years of experience as a Public Information Coordinator with the Missouri Uniform Classification and Pay System.


A Bachelor's degree from an accredited college or university with a minimum of 15 earned credit hours in one or a combination of the following: Journalism, Communications, English, Public Relations, Advertising, Marketing, or a closely related field; and,

Four or more years of professional experience in public relations, advertising, marketing, film/video production, or journalism including one or more years of advanced professional experience coordinating, analyzing, and evaluating informational and public relations activities.

(24 earned graduate credit hours from an accredited college or university in the specified areas may substitute for a maximum of one year of the general experience.)

(Additional qualifying experience may substitute on a year-for-year basis for deficiencies in the required education.)

Please note that documentation that supports your eligibility (i.e. transcripts, employment records, etc.) may be required at any time during the application and hiring process. If you do not possess the minimum qualifications, please consider one of many other employment opportunities with the State of Missouri.

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Key Skills

Do you possess the key skills which are considered essential for successful employment in this classification?

Comprehensive knowledge of journalistic principles and practices and the techniques of planning, composing, and editing informational materials.

Comprehensive knowledge of public relations procedures, methods, and techniques of disseminating information to the public.

Comprehensive knowledge of the agency represented, including programs, administrative rules/regulations, and staff.

Comprehensive knowledge of community resources and organizations.

Comprehensive knowledge of marketing and advertising practices and techniques.

Comprehensive knowledge of commercial art methods and the general principles of layout and design.

Comprehensive knowledge of operating still and/or video cameras and developing, processing, and editing the negatives/video.

Ability to plan, develop, and direct an informational and public relations program for a state agency.

Ability to interpret and explain agency policies, laws, and operations.

Ability to stimulate public interest and gain support for agency programs.

Ability to compose and produce a variety of informational materials for release to media or publications.

Ability to conduct research and find pertinent and newsworthy information.

Ability to use a variety of desktop publishing software packages and/or internet formatting languages.

Ability to establish and maintain working relationships with media representatives, agency officials, other employees, and the general public.

Ability to communicate with and make presentations to special interest groups, employee groups, and the general public.

Ability to prepare and edit informational material for presentation to the public by agency officials.

Ability to supervise professional, technical, and/or clerical staff.

Ability to advise and train agency staff in public relations methods and techniques.

View Class Specification Document

The following link will provide you with general information about State of Missouri employee benefits.

View benefits

View Class Specification Document