Marketing Specialist III

  • Marketing Specialist III
  • What will I be doing?
  • Do I qualify?
  • Can I be successful?
  • Benefits
  • How do I apply?
Class Number: 
Annual Salary Range:
$42,780.00 – $62,556.00
Twice-a-Month Salary Range:
$1,782.50 – $2,606.50
Pay Grade: 

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This is senior-level professional work for Missouri Department of Economic Development or Missouri Department of Agriculture promoting business and community development activities in domestic and international markets.

Job Duties

Coordinates business development activities and provides companies and communities with information relating to financing, tax credits, job training, suppliers, site location analysis and business climate comparisons.

Coordinates and facilitates team meetings and activities to promote business expansion within team sectors both in domestic and international markets; facilitates implementation of the overall sector business development plan.

Serves as liaison for departmental level discussion on specific sector topics; leads team meetings to discuss sector priorities and needs.

Participates in the preparation of team budget and submits team budget priorities; communicates overall team budget information to team members.

Provides input regarding allocation of staff time, staff work plans, and individual team member accountability measures; submits data for review of individual team member performance reviews.

Researches, evaluates, prepares and/or presents customized presentations for prospective companies and foreign investors which highlight Missouri's business climate, communities, markets and suppliers.

Researches, evaluates and provides interested Missouri businesses with information on international trade opportunities, potential foreign markets and customers.

Provides communities and non-profit organizations with information and advice on solutions to local development/redevelopment initiatives.

Coordinates the use of promotional materials with Missouri's international trade offices and U.S. Foreign Service posts.

Provides technical assistance to Missouri firms interested in initiating or expanding export operations, and to other businesses interested in initiating or expanding operations in Missouri through export counseling, community development meetings, training, marketing activities and conferences.

Works with industry organizations, companies and academic institutions to facilitate the growth of specific industry sectors.

Coordinates efforts with other governmental agencies to obtain information and assistance needed for businesses to operate in the state (i.e., licenses, permits, insurance, environmental requirements).

Initiates, organizes, manages and/or participates in trade shows, trade missions, impact and marketing trips, and promotional campaigns designed to cultivate and develop new business opportunities.

Serves as lead worker on highly complex and sensitive projects; provides technical assistance and guidance to other professional staff relating to work methods and program procedures.

Prepares marketing plans tailored to a company's or industry's needs.

Schedules and facilitates meetings and site visits for companies, foreign buyers, government officials and dignitaries exploring Missouri business opportunities.

Reviews and assesses information from periodicals, trade publications, computer data banks and other available sources regarding potential markets and trade opportunities in Missouri.

Participates in the business negotiation process; assists with the completion of necessary paperwork.

Plans and schedules work activities to achieve established goals.

Prepares and submits activity reports.

Exercises considerable independence and initiative in the performance of assigned responsibilities; receives general administrative direction.

Performs other related work as assigned.

Areas of Interest: 

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(The following minimum qualifications will determine merit system eligibility. Allowable experience and education substitutions are provided in italics below the corresponding minimum qualification statement; no other substitutions will be permitted. These minimum qualifications may also be used to evaluate applicants for Missouri Uniform Classification and Pay System positions not requiring selection from merit registers.)

Two or more years of experience as a Marketing Specialist II with the Missouri Department of Economic Development or the Missouri Department of Agriculture.


A Bachelor's degree from an accredited college or university with a minimum of 24 earned credit hours in one or a combination of the following:Marketing, Public Relations, Economics, Business or Public Administration, International Business, Foreign Language Study, Agribusiness or a closely related field; and,

Four or more years of professional experience in marketing, public relations, finance, international business, community or economic development, business or public administration.

(A Master's degree from an accredited college or university in the specified fields may substitute for one year of the required experience.)

Special Requirements

By assignment, a position may require:

Ability to communicate proficiently in a designated foreign language.

Please note that documentation that supports your eligibility (i.e. transcripts, employment records, etc.) may be required at any time during the application and hiring process. If you do not possess the minimum qualifications, please consider one of many other employment opportunities with the State of Missouri.

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Key Skills

Do you possess the key skills which are considered essential for successful employment in this classification?

Comprehensive knowledge of economic, political, social, geographic and cultural factors which affect the potential marketing of communities and the State.

Comprehensive knowledge of state and federal regulations which affect the business environment within the state and the marketing of Missouri products and services.

Comprehensive knowledge of business factors affecting the international marketing of Missouri products and services, including trade lead sources, direct and indirect marketing, transportation, price quotation, duty requirements and product clearance.

Comprehensive knowledge of the principles and practices of marketing, economic development promotion and international trade.

Ability to prepare and present marketing and related promotional material to Missouri and foreign businesses and trade officials.

Ability to organize, manage and participate in trade shows, impact and marketing trips and advertising campaigns.

Ability to provide technical assistance and guidance to other professional staff relating to work methods and program procedures.

Ability to communicate effectively and to prepare complete and concise reports.

Ability to establish and maintain effective working relationships with other employees, business and trade association representatives, federal, state and local officials, foreign customers and governments, community leaders and the general public.

Ability to travel extensively, both inter- and intra-state, as well as internationally, if necessary, in the performance of assigned duties.

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The following link will provide you with general information about State of Missouri employee benefits.

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