This information is for reference only. These classifications are no longer valid and were replaced 7/1/2020.
This is professional work for the Department of Agriculture in the promotion, scheduling and establishment of contracts for the use of state-owned facilities and equipment located on the State Fairgrounds.
The employee in this class is responsible for promoting, scheduling and contracting events and activities to achieve maximum facility utilization and profitability. Work includes the development of marketing and promotional strategies, as well as related operational policies and procedures. In addition, the employee is responsible for coordinating and managing the concessions department. Supervision is provided by the State Fair Director; however, the employee must exercise initiative and judgment in the performance of duties.
Applicants must meet one of the following eligibility requirements:
(The following minimum qualifications will determine merit system eligibility and may be used to evaluate applicants for Missouri Uniform Classification and Pay System positions not requiring selection from merit registers.)
Two years of experience in facility marketing and management or event promotion; and graduation from an accredited four-year college or university with specialization in marketing, advertising, business administration, or a closely related area.
This description may not include all of the duties, knowledge, skills, or abilities associated with this classification.
Identifies, contacts and establishes rapport with prospective and current customers; develops potential customer list; makes presentations to associations and commodity groups; maintains communication to develop repeat contracts and work for event growth.
Determines customers’ facility, equipment and service needs; negotiates event contracts within established rate and discount parameters; coordinates event set-up with maintenance staff and security personnel.
Handles financial settlements of contracted events and activities; ensures proper revenues are calculated and collected from ticketed events; produces final invoice for each event; obtains payment from clients per contractual agreement.
Coordinates and manages the concessions department during fair and off-season; issues rental contracts to returning vendors/commercial exhibitors; distributes and reviews applications and issues contracts to new vendors per available space; coordinates and plans for space usage; evaluates contracts for long-term effects; manages concessions agreements related to off-season business, including catering and service contracts.
Coordinates the development of informational and promotional literature; develops event advertising campaigns; selects publications and other media channels to alert and inform individuals and groups of the available facilities and services.
Develops and implements marketing plans and advertising strategies to create awareness and stimulate maximum utilization of facilities.
Develops, recommends and implements an approved schedule of facility and equipment rental rates; evaluates and updates policies and procedures governing the rental of facilities and equipment.
Maintains appropriate rental, expense, promotional and operating records; maintains and updates customer contact mailing lists; maintains detailed records on event profits or loss; produces reports of off-season revenue, event attendance, total event days and concessions revenue.
Performs other related work as assigned.
Considerable knowledge of marketing and promotion of exhibition facilities.
Considerable knowledge of the statutes, rules and regulations governing the establishment of contracts for the use of public facilities.
Working knowledge of the various media used in the advertising industry.
Working knowledge of the principles and basic techniques of supervision.
Ability to prepare and maintain financial records and reports.
Ability to develop and implement effective marketing and operational plans.
Ability to create effective promotional and advertising campaigns.
Ability to communicate effectively and to establish and maintain effective working relationships with other employees, customers and the public.