MO Project: Contextual Branding

Saving Money


Designing your printing

When working with designers, please keep in mind the cost incurred during the design phase. Set parameters for your design so the designer will meet your agency's need without going overboard. State Printing will work with you to make your entire printing production as cost effective and timely as possible.

Copyrighted material

When working with designers, make sure the copyright is the property of the State of Missouri. If reprints are desired at a later date, copyright costs can be costly.

One and two color printing

One or two color printing can enhance your printing project. Instead of using full color, use a screen of the PMS color you plan to use, or use a tool line or other graphic item to accentuate the document.


When electronic media (Jump drive or CD) is provided by the customer, proofs are ALWAYS required. Please check your document(s) for typos, grammar, spelling and/or content prior to submitting a print request. Camera-ready copy should not require a proof in most cases, depending on the method of printing. State Printing provides PDF, color copy, black and white and blueline proofs. Each proof has a cost associated with it, so the more proofs you request, the costlier it becomes.

Reduce number of pages

One of the primary cost factors in printing is the number of pages in the document. Printing on both sides of a sheet can reduce page count, which can also translate into less finishing time. Adjusting the space between lines of text or sections within the document and/or using a smaller type font is also an option for reducing the page count.

Reduce number of ink colors used

For each color of ink used in a publication, multiple functions occur. Each color requires its own plate and extra press time. It is easy to see that reducing the number of ink colors will save both time and money.

House paper

State Printings paper contract includes most of the categories of paper that will be needed by any state agency. Contract paper is almost always less costly than non-contract paper. Non-contract paper requires that agencies plan ahead as it may take one to two weeks or longer to receive. Also, some non-contract paper requires full carton purchasing. After the paper arrives, the job will still need to be printed and finished. This can cause a delay for jobs not allowing sufficient lead time. Contact your Printing Services Representative for assistance in selecting a low cost solution to meet your paper needs.

Specialty processes

State Printing can die cut, perforate, foil stamp and emboss, print heavy coverage and full bleed and use lots of specialty inks and papers. You should be aware that these processes add costs and additional time to your project.

Plan ahead

Discussing the printing job thoroughly with your Printing Services Representative before the project begins may save you money in the long run. There are several stages to each printing project: planning, which may involve ordering paper; design; proof; plate; printing; finishing and delivery.

Order more

In most cases ordering an additional thousand copies of a publication is considerably less costly than ordering another thousand after the job is completed. There are a number of set-up costs involved in producing an offset print job. These are the costs required to print a quantity of one. If these costs were represented by a cost of a hundred dollars then the cost would be one hundred dollars each. In order to double the order, each piece of equipment involved in the production would be left running for an additional one second. The incremental cost of doubling the order would be miniscule but the cost of each item would be cut by nearly 50%. This is an extreme case, but it does demonstrate the theory.

Know what you want

Know what you want, but be open for suggestions from your PSR. When contacting your Printing Services Representative about a printing job, please do not be offended if a suggestion is made to save the state money. We take pride in reducing printing cost for you.

Print on demand

Print on demand is a concept where the customer orders only the amount needed "now" and additional copies are ordered when needed. This is opposed to the traditional method of ordering an annual supply that is warehoused. Using the print on demand concept with appropriate print jobs eliminates the cost associated with warehouse space, inventory control and discarding of obsolete publications. This concept assures that information provided to the end user is always accurate and up to date. If corrections are necessary, send the new copy and the corrections will be made. It's as simple as that.

Security printing

Instead of purchasing expensive security paper for your printed document, State Printing has developed various security features that can be imprinted at the same time your job is printed and will be just as or more secure than specialty papers. Contact your Printing Services Representative for further details.

Process color (CMYK) vs. RGB

Offset printing is a process using color (CMYK, cyan, magenta, yellow and black) or spot color (PMS, Pantone Matching System colors). RGB is a color process used by electronic media to display red, green and blue transparent light. Although graphics created and saved in RGB display well, they do not print well. CMYK and RGB will not produce the same colors. If you submit RGB graphics, our staff must convert them before your job can be printed, which impacts the cost of your job. Therefore, all color work submitted for printing on a press must be saved using CMYK or Spot colors only. Also, clipart from the Internet cannot be color separated for offset printing. Your Printing Services Representative can recommend ways to use color for the best effect on your printed piece while being mindful of the economy of the job.

Contact your Printing Services Representative for assistance in selecting options.